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stock splitThe Motley Fool
•79% Informative
Stock-split euphoria has played an equally impressive role in sending the broader market higher in 2024 .
Since the curtain opened on 2024 , 13 phenomenal businesses have announced or completed stock splits.
The beauty of stock splits is they're cosmetic and have no effect on a company's market cap or underlying operating performance.
Costco Wholesale (NASDAQ: COST ) is the next high-profile stock split announcement on Wall Street.
Costco 's deep pockets allow it to purchase goods in bulk, which lowers the per-unit cost of each item.
Annual membership fees generate high margins and can be used to offset the low prices and razor-thin margins for groceries.
The first increase in membership fees since 2017 isn't going to scare away this warehouse club's loyal customers.
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