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Starbucks new boss under fire for 1,000 mile commute

BBC
Summary
Nutrition label

71% Informative

Brian Niccol is due to take up the role at the helm of the world's biggest coffeeshop chain on 9 September .

He will commute 1,000 miles ( 1,596km ) from his family home in Newport Beach , California to the firm's headquarters in Seattle on a corporate jet.

Critics on social media have noted what they see as a discrepancy between the company's public stance on green issues and the lifestyles of its top executives.

VR Score

64

Informative language

56

Neutral language

73

Article tone

semi-formal

Language

English

Language complexity

38

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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