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EV salesWired
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82% Informative
Ford is scaling back its all-electric ambitions in response to weakening demand for its EV sales.
Ford 's limited number of existing EVs, including the Lightning and Mach-E, would remain in the portfolio.
The cancellation of the three-row SUV, which Ford CEO Jim Farley previously described as a "personalized bullet train," could lead to an additional future hit of $1.5 billion .
Ford will not launch any EVs in the future unless they are profitable within 12 months .
Lawler said that Ford has “multiple hybrid technologies under development” and is working on other powertrain options.
“Our focus here is to remake Ford into a high growth, higher margin, more capital, and an efficient and durable business, he said.
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