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Temu productsCNBC
•63% Informative
Chinese -linked fast fashion giant Shein is suing rival Temu , alleging the retailer stole its designs and built an empire using counterfeiting, intellectual property infringement and fraud.
Shein alleges Temu encourages sellers to steal other brands' designs and use trademark infringement to make up for the losses.
The two e-tailers have taken the retail industry by storm with their ultra low-priced products and their ability to respond to trends far faster than their legacy competitors.
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