The Democratic Party Is Now the Real “Freedom” Caucus

Julian Zelizer : Kamala Harris has made “freedom” a central campaign message.

He says Democrats have a long history with the rhetoric of freedom.

But Republicans have long exercised a rhetorical monopoly on the word, Zelizer says.

He asks: What makes conservatives want to conserve freedom is that they want to deepen American democracy.

Democratic National Committee : "We don't own the brand. We don't want it. We do presidential elections" New group Future Majority aimed at rebranding the party.

The group met with more than 300 Democratic officials, operatives, and activists in 2017 and 2018 .

It used polling and focus groups, especially targeting the most closely contested House districts.

Future Majority is using data-backed messaging to help change the way the party presents itself.

It aims to use data to help Democrats present themselves as a party with a message of freedom through limited government.

The freedom frame started getting traction in 2018 , with Senator Patty Murray telling Emily’s List: “You know what? We need to take the word freedom back”.