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TinasheBBC
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65% Informative
US R&B star Tinashe 's Nasty named TikTok 's song of the summer .
The song soundtracked more than 10 million videos on TikTok , where the standout lyric "match my freak" became a popular catchphrase.
But the song only got to number 66 in the UK and 61 in the US .
Last year's song, Dave and Central Cee's Sprinter , sold 1.2 million copies.
But, crucially, it was only one component of a bigger marketing campaign. The days of TikTok breaking another artist like Lil Nas X , Doja Cat or PinkPantheress may not be over, but the likelihood has diminished..
VR Score
47
Informative language
37
Neutral language
7
Article tone
formal
Language
English
Language complexity
46
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
7
Source diversity
5
Affiliate links
no affiliate links