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Tinashe's Nasty was TikTok's song of the summer

BBC
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US R&B star Tinashe 's Nasty named TikTok 's song of the summer .

The song soundtracked more than 10 million videos on TikTok , where the standout lyric "match my freak" became a popular catchphrase.

But the song only got to number 66 in the UK and 61 in the US .

Last year's song, Dave and Central Cee's Sprinter , sold 1.2 million copies.

But, crucially, it was only one component of a bigger marketing campaign. The days of TikTok breaking another artist like Lil Nas X , Doja Cat or PinkPantheress may not be over, but the likelihood has diminished..