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Porsche Cars North AmericaTechCrunch
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71% Informative
Porsche is about to launch its second EV , an all-electric version of the Macan SUV, the brand’s most affordable model.
Timo Resch , CEO at Porsche Cars North America , says this is “the biggest product portfolio remap that we have ever done” The electric Macan will be a test of that theory, as it doesn’t replace its internal combustion predecessor, but rather complement it.
Porsche CEO says it's good to align with Apple because it's customer-driven and customer-focused.
But there is one area where Resch isn’t keen to make alliances: Politics.
“I think we, as a brand, we are best advised to always offer choice,” he said.
VR Score
70
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