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Steven Bartlett Huel and Zoe adverts banned by ASA

BBC
Summary
Nutrition label

76% Informative

Steven Bartlett promoted products for Huel and Zoe without making clear he has business interests in both companies.

The Advertising Standards Authority said the ads could be mistaken for an independent review and therefore mislead consumers.

Both companies argued against the ban, saying it would be clear to customers they had a "commercial relationship" with him.

VR Score

65

Informative language

56

Neutral language

92

Article tone

informal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links