Steven Bartlett Nutrition Ads Ban
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CEO podcaster Steven BartlettBBC
•Steven Bartlett Huel and Zoe adverts banned by ASA
76% Informative
Steven Bartlett promoted products for Huel and Zoe without making clear he has business interests in both companies.
The Advertising Standards Authority said the ads could be mistaken for an independent review and therefore mislead consumers.
Both companies argued against the ban, saying it would be clear to customers they had a "commercial relationship" with him.
VR Score
65
Informative language
56
Neutral language
92
Article tone
informal
Language
English
Language complexity
50
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
6
Source diversity
2
Affiliate links
no affiliate links