Influencer Engagement Fails at Olympics
This is a news story, published by Wired, that relates primarily to NBCUniversal news.
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•NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
71% Informative
NBCUniversal announced it was partnering with Meta , Overtime, Snapchat, TikTok , and YouTube to send 27 influencers to the 2024 Paris Olympics .
Neither consumers nor advertisers seem to have responded all that well to the network’s “ Paris Creators Collective” The resulting videos feel a little thin, with commentary that's less biting or immediate.
Eight of Peacock ’s 10 most-streamed days of all time have been from these Olympics .
NBC Sports ’ social media channels gained a combined 2 million new followers during the first week of the Games.
Influencers like Maher are already reportedly being offered magazine covers and TV gigs.
VR Score
54
Informative language
43
Neutral language
38
Article tone
semi-formal
Language
English
Language complexity
56
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
42
Source diversity
21
Affiliate links
no affiliate links