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DirecTVCNBC
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77% Informative
DirecTV wants to highlight its streaming options, which are internet TV bundles.
The company has recently added former NFL star and college football coach Deion Sanders to the ad campaign.
The ad campaign features pigeons voiced by actors Henry Winkler and Steve Buscemi .
Sanders' inclusion comes just before one of the busiest times for U.S. sports.
DirecTV has roughly 11 million customers across satellite and streaming, people say.
MoffettNathanson estimates Direc TV added more than 20,000 streaming customers earlier this year .
The company also provides its own hardware, called a Gemini box, for its streaming options.
VR Score
79
Informative language
78
Neutral language
72
Article tone
semi-formal
Language
English
Language complexity
45
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links