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LVMH puts mark on Olympics as luxury brands embrace sports

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Summary
Nutrition label

74% Informative

LVMH is investing 150 million euros ( $163 million ) in the Paris 2024 Olympic and Paralympic Summer Games .

The parent company of brands like Celine , Louis Vuitton , Loewe , Sephora , and Dom Perignon is the first luxury brand to be an Olympic sponsor.

Connecting to the world's most elite sporting events may give the luxury brand a boost as overall luxury spending slows.

VR Score

81

Informative language

85

Neutral language

49

Article tone

formal

Language

English

Language complexity

60

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

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