LVMH Invests in Paris 2024 Luxury
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•LVMH puts mark on Olympics as luxury brands embrace sports
74% Informative
LVMH is investing 150 million euros ( $163 million ) in the Paris 2024 Olympic and Paralympic Summer Games .
The parent company of brands like Celine , Louis Vuitton , Loewe , Sephora , and Dom Perignon is the first luxury brand to be an Olympic sponsor.
Connecting to the world's most elite sporting events may give the luxury brand a boost as overall luxury spending slows.
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