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Hollywood icons of the past take new star turn, with celebrity estates cashing in on AI voice cloning deals

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Tech startup ElevenLabs has signed deals with the estates of Burt Reynolds , Judy Garland , James Dean and Sir Laurence Olivier .

The company's IconicVoices tool allows users to have AI -generated voices read to them via an audiobook app.

It's a sign of how some of the "Wild West " concerns about unauthorized AI impersonation are being addressed.

AI is only as good as the models on which it is trained, and the actors' voice datasets become part of the process.

"Neural models derive their capabilities from mimicking/memorizing nuances and patterns present in their training data," said Nauman Dawalatabad , a postdoctoral associate at the MIT Computer Science and Artificial Intelligence Laboratory .