Restaurant CEOs Focus on Value

This is a IHOP news story, published by CNBC, that relates primarily to Dine Brands news.

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value meal

CNBC

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Restaurant CEOs’ new favorite word is value as they aim to bring back customers

Summary

Nutrition label

80% Informative

McDonald's , Burger King and Taco Bell are among the chains hoping to bring back customers with meal deals.

Dine Brands , which owns Applebee 's and IHOP , is also seeing low-income consumers pull back their spending.

McDonald 's CEO Chris Kempczinski said his company's reputation for value has dimmed recently.

Burger King now plans to offer it into October . When its rivals followed suit with their own $ 5 discount deals, the Restaurant Brands chain didn't see any clear impact to its business. "There are actually some positives to the focus on value across the industry," Restaurant Brands' Kobza told CNBC . "I think it has the ability to improve the value-for-money perception of the category with our guests as more people talk about the incredible value that's offered by our sector. I think that really helps everybody.".

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful