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Do celebrities’ voices matter in elections? New Harvard study finds they do | CNN

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A new study by Harvard University found celebrities play an influential role in promoting civic participation.

When celebrities promote calls to action, nonprofits report higher rates of online voter registration and poll worker sign-ups.

The study looked at data from celebrity initiatives in the 2018 , 2020 and 2022 election cycles.

YouTuber David Dobrik teamed with non-profit Headcount to gift five Teslas to those registered to vote.

The raffle drew nearly half a million entrants, 75% were millennial or Gen Z , and more than 65% actually went on to vote. “Scandal’s” Washington recruited more than 250 celebrities in 2020 to help promote voter registration.