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Maybe Friend wasn't crazy for spending $1.8M on a domain after all | TechCrunch

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Summary
Nutrition label

73% Informative

AI companion startup Friend spent $1.8 million on the www.friend.com domain name last week .

Founder Avi Schiffmann said the purchase has already paid for itself.

Getting the name, domain and branding right can have a big impact on how a company grows.

Tesla paid an estimated $10 million over the span of a decade for “tesla.com”.

Friend 's decision to purchase a costly domain could prove costly.

It could also be risky to choose a name that is too similar to another company's.

If a company completely changes its business down the line, or chooses a name subject to legal action, that could be costly.

Regardless of how Friend ’s decision to buy the domain works out, both Harris and Toubia both said it might already be working.

VR Score

66

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61

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46

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informal

Language

English

Language complexity

40

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medium-lived

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