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Guardian

Guardian

Hello, goodbye: the rise and decline of the celebrity video-greeting app Cameo

Guardian
Summary
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65% Informative

Cameo is a service that allows anyone to request a custom video from a celebrity or influencer for one of their friends.

Site was a sleeper hit during the Covid lockdowns and managed to raise investment valuing it at $ 1bn in 2021 .

Cameo takes a 30% slice of the creator’s fee for handling the sale, transaction fees, and hosting and sending the videos.

The biggest creators seem to have decided to pass up this potential revenue stream.

Disgraced former Republican Congressman George Santos reportedly now makes more money from Cameo 78 than he made as an elected representative in the U.S. There is also the problem that Cameo tends to attract novelty buyers rather than repeat customers or subscribers.

Despite being elected as the MP for Clacton, Nigel Farage was apparently finding time to keep up with his Cameo requests.