Kamala Harris's Campaign Shifts Tone

This is a Minnesota news story, published by BBC, that relates primarily to Kamala Harris news.

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presidential campaign

BBC

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How Kamala Harris's 'weird and free' messaging is striking through

Summary

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74% Informative

Vice-President Kamala Harris ’s presidential campaign has shifted the conversation away from the weaknesses of her boss, President Joe Biden , and shone a spotlight on her opponent, Donald Trump .

The change of tone was on full display at rallies this week , where she appeared with her new vice-presidential pick, Minnesota Governor Tim Walz .

Some political consultants marveled at the weird’ label’s effectiveness.

Many said it broke through because it felt authentic, was not an audience-tested catchphrase or cliche.

But Republican pollster Frank Luntz was more sceptical, saying it didn't resonate with voters.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity