E.l.f. Beauty Sales Surge
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cosmetics companyCNBC
•E.l.f Beauty sales jump 50% on gains in color cosmetics and skincare, launch of Bronzing Drops serum
74% Informative
E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50% .
CEO Tarang Amin said the company's new " Bronzing Drops " have been wildly popular.
Despite the big sales beat, the beauty retailer posted cautious guidance.
The company now anticipates its adjusted net income will be between $198 million and $201 million .
The company doesn't compare its products to any specific brands and instead lets its fan base fill in the blanks.
During the Olympics , it had splashy marketing campaigns with gymnast Gabby Douglas and blind swimmer Anastasia "Tas" Pagonis.
The company is spending more on marketing this year than last.
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