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E.l.f Beauty sales jump 50% on gains in color cosmetics and skincare, launch of Bronzing Drops serum

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Summary
Nutrition label

74% Informative

E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50% .

CEO Tarang Amin said the company's new " Bronzing Drops " have been wildly popular.

Despite the big sales beat, the beauty retailer posted cautious guidance.

The company now anticipates its adjusted net income will be between $198 million and $201 million .

The company doesn't compare its products to any specific brands and instead lets its fan base fill in the blanks.

During the Olympics , it had splashy marketing campaigns with gymnast Gabby Douglas and blind swimmer Anastasia "Tas" Pagonis.

The company is spending more on marketing this year than last.

VR Score

84

Informative language

90

Neutral language

43

Article tone

informal

Language

English

Language complexity

35

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links