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cosmetics companyCNBC
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74% Informative
E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50% .
CEO Tarang Amin said the company's new " Bronzing Drops " have been wildly popular.
Despite the big sales beat, the beauty retailer posted cautious guidance.
The company now anticipates its adjusted net income will be between $198 million and $201 million .
The company doesn't compare its products to any specific brands and instead lets its fan base fill in the blanks.
During the Olympics , it had splashy marketing campaigns with gymnast Gabby Douglas and blind swimmer Anastasia "Tas" Pagonis.
The company is spending more on marketing this year than last.
VR Score
84
Informative language
90
Neutral language
43
Article tone
informal
Language
English
Language complexity
35
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
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