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Beyond Meat Is Stalling in the US. Europe Could Be Another Story

Wired
Summary
Nutrition label

81% Informative

Beyond Meat announced mixed results for the second quarter of 2024 .

Revenue was down 8.8 percent , and sales volumes declined by 14 percent .

In 2023 , Beyond ’s revenue declined by 18 percent , to $343.4 million .

In the US , sales declined by 32.3 percent .

In the UK , Beyond Meat is one of the most expensive plant-based alternatives on shelves (listed at 4 , or $ 5 , for two patties) Europe is one part of the world where things might be shifting in favor of plants-based companies.

In 2023 , people in Germany ate a record low average of 51.6 kilograms of meat per person.

VR Score

79

Informative language

77

Neutral language

35

Article tone

informal

Language

English

Language complexity

47

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

24

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