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ad targetingVerge
•72% Informative
Meta and Google teamed up to run a secret campaign that deliberately targeted 13 to 17-year-olds with Instagram ads on YouTube .
Google directed ads to a subset of users labeled as “unknown” in its advertising systems, in an attempt to disguise the group skewed toward teenagers.
Spark Foundry , a US -based subsidiary of the ad giant Publicis , reportedly worked with the companies to launch the illicit marketing campaign in Canada between February and April this year .
VR Score
65
Informative language
61
Neutral language
10
Article tone
formal
Language
English
Language complexity
71
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
4
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