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Generative AI Has a "Shoplifting" Problem. This Startup CEO Has a Plan to Fix It

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ProRata is launching its own subscription chatbot-style search engine in October .

The company aims to arrange revenue-sharing deals so publishers and individuals get paid when AI companies use their work.

This week , the company, which has raised $25 million , launched with a number of big-name partners, including Universal Music Group , The Atlantic , and media company Axel Springer .

ProRata ’s business model hinges in part on its plan to license its attribution and payment technologies to other companies.

Other startups already are jostling for prominence in this new world of training-data licensing.

The Dataset Providers Alliance was formed earlier this summer to push for more standards in licensing.

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