Source credibility: a necessary North Star in cancer care - BJC Reports

Authors reviewed Google listing and Google reviews of 47 prominent alternative cancer clinics in August 2022 .

They noted that Google rarely declared that these clinics were alternative, and that the clinic approval ratings were high.

The clinics were presented as locations to improve or cure cancer in 288 reviews.

While reviews also noted concerns about financial exploitation, poorer outcomes and provision of poor care.

Studies cited in this editorial demonstrate the significant prevalence of complementary and alternative therapy use in our community.

A call to action is needed to scrutinise the current growth and the systems used to promote them.

Issues raised by Zenone and colleagues [ 1 , 4 ] and others [ 25 ] require statutory intervention to protect patients and their families.

Uvalde families sue Meta, Call of Duty maker on second anniversary of school massacre.

May 25th 2024 . Families of Uvaldas school massacre sue Meta .

Use of CAM among patients among patients. Use of complementary and alternative medicine for cancer patients among healthcare professionals in New Zealand ..