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Verge

The ad companies making money off of obituary spam

Verge
Summary
Nutrition label

74% Informative

Watchdog group Check My Ads traced some of the middlemen profiting from fake obituary spam sites.

Ad exchanges connect brands that want to run ads and websites on which ads will appear.

One site, HausaNew.com.ng, published an impersonal, clickbait-y obituuary of 20-year-old Harrison Sylver , died by suicide earlier this year .

VR Score

68

Informative language

62

Neutral language

56

Article tone

informal

Language

English

Language complexity

59

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links