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71% Informative
An explosion of YouTube channels has been seeing momentum as brands that aren’t just covering car culture but defining it.
Many of the world’s most popular creators are fleeing the channels they helped make famous.
This has caused consternation for older, established brands, but lately, even upstart car YouTube channels have had troubles.
Donut Media was acquired by private equity firm Recurrent Ventures in late 2021 .
A.I. Burton and Zach Jobe announced their departure from the brand in June .
Donut 's new editor-in-chief, Nolan Sykes , and creative director Max Maddox hosted a Reddit AMA to discuss the changes.
YouTube paid out an astonishing $70 billion to creators in the past three years .
YouTube has 113.9 million active channels, according to Global Media Insight .
There are endless rules written lightly on the shifting sands of the YouTube platform.
Hot channels get promoted, while anything that plateaus will struggle.
VR Score
63
Informative language
55
Neutral language
39
Article tone
informal
Language
English
Language complexity
42
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
15
Source diversity
5
Affiliate links
no affiliate links