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Olympics telecastsWired
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72% Informative
The Olympics is a rare instance of fragmentation being to streaming’s benefit; the Olympics illustrate how all the shattered pieces can be stuck back together.
For the first time, NBCUniversal decided to stop gatekeeping the hottest events of the day until US prime time.
"We think we have an answer for every type of viewing a consumer wants," Peacock president Kelly Campbell said.
Peacock is handling up to 60 simultaneous live events, for a grand total of about 1,800 during the first week alone.
NBC has around 20 actual control rooms operating at any given time between Paris , New York and NBC Sports headquarters in Stamford , Connecticut .
Nearly a third of new Olympics viewers say that clips on social media are driving them to tune in.
NBC ’s medium is becoming more like a never-ending scroll-ending Instagram scroll.
VR Score
72
Informative language
70
Neutral language
40
Article tone
semi-formal
Language
English
Language complexity
41
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links