BPO Research 2024: Cut SEM Costs with SEO for More Leads

Study examines search volume, cost-per-click ( CPC ), and keyword difficulty ( KD ) for transactional keywords related to customer care, HR, IT, software development, digital marketing, finance, and logistics outsourcing in the USA .

The study aims to provide insights into how outsourcing businesses can strategically reduce their Google Ads expenses and enhance customer acquisition through effective organic ranking (SEO).

The high CPC for IT reflects competitive bidding, indicating that acquiring leads in this industry is highly costly with SEM.

Despite high search volumes and CPCs, IT outsourcing keywords have a relatively lower KD , presenting opportunities for effective SEO.

The average KD in IT is 31 , indicating it’s not highly competitive yet. A keyword with a 31% KD on Semrush indicates a moderately competitive term.

Human Resource (HR): - Average Search Volume: 15 - Average CPC : $ 52.90 - Average KD: 39.7 - Estimated traffic (per service page): 1000 - Estimated SEO CPC (SEO): $ 1.75 - Estimated organic traffic: $ 3.50 .

Software Development: - Average search volume: 62.5 /keyword shows substantial interest in software development keywords, pointing to strong demand and potential for high traffic.