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Apple removes another controversial ad campaign following major backlash

BGR
Summary
Nutrition label

60% Informative

Apple has removed its latest The Underdogs OOO campaign from Thailand .

The campaign highlights the benefits of using Apple products at work.

The House Committee on Tourism of the country has said it will ask Cupertino for clarification.

Apple said it had worked with Thai companies to produce this campaign, and it aimed to shed light on the culture positively.

VR Score

42

Informative language

31

Neutral language

18

Article tone

informal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links