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Tory election campaignGuardian
•75% Informative
Former business secretary Kemi Badenoch has a target on her back when it comes to the rival camps.
She has a straight talking and combative nature that tends to attract fans and critics in equal measure.
To her supporters she is the antidote to an era of beige politicians and the Tories ’ slow drift to managerialism.
Badenoch was made a vice-chair of the party in 2018 , and then had a fast track to ministerial promotion.
Her interventions in these areas mean she is often described as an “anti-woke” warrior.
One member of the PM’s team sees her as the most intimidating of the six leadership candidates.
VR Score
76
Informative language
71
Neutral language
70
Article tone
informal
Language
English
Language complexity
44
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
10
Source diversity
2
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