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Ars Technica

Ars Technica

Senators propose “Digital replication right” for likeness, extending 70 years after death

Ars Technica
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US Sens. Chris Coons , Marsha Blackburn , Amy Klobuchar , and Thom Tillis introduce legislation.

The bipartisan legislation aims to protect individuals from unauthorized AI -generated replicas of their voice or likeness.

The NO FAKES Act would hold both individuals and companies liable for producing, hosting, or sharing these unauthorized digital replicas.

NO FAKES Act has wide support from entertainment industry groups.

Act would protect creators and artists from unauthorized digital replicas of their voices and likenesses.

Tech companies, including IBM and OpenAI , have also backed the act.

The bill has also been endorsed by entertainment companies such as The Walt Disney Company , Warner Music Group , Universal Music Group and Sony Music .