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Léon MarchandESPN
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70% Informative
Léon Marchand is the first French swimmer in history to win multiple individual gold medals at one Games.
The 22-year-old won the 200 m butterfly and set a new Olympic record with his time of 2:05.85 on Wednesday night .
Marchand had been touted as perhaps the face of the Games during the lead up to Paris .
His coach says it's simply the next step for Marchand , who has used Phelps as a blueprint for his career.
Léon Marchand won 10 NCAA titles, 17 Pac-12 titles and broke the Phelps record in the 400 IM .
By the end of his third and final year at ASU , he was one of the most decorated NCAA swimmers in history.
Coach Behm says he applies the same level of intensity to everything he does.
Marchand's image can be spotted throughout the city and in advertisements for Louis Vuitton and Omega .
Marchand won gold in the 200 m IM and breaststroke on Wednesday .
He has two more chances to add to his medal haul -- in Friday 's race and Sunday 's 4x100 m medley relay.
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