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Indian electionsWired
•86% Informative
In 2024 , a record-breaking 642 million Indians voted, 312 million were women.
The party wanted to micro-target and mobilize female voters, and hired people like Rimjhim Gour to make it happen.
The BJP ’s use of technology and social platforms has evolved as politics has gone from being niche tools to essential infrastructure.
For Modi to return to power, BJP had to win 272 of the 534 parliamentary seats.
Gour ’s young team was focused on 235 seats, which they identified as “critical seats” The goal was to identify women self-help groups, or SHGs, in those 235 critical voting areas.
The team used a potpourri of apps , data analysts, and personal outreach by party workers.
The BJP ran a campaign on the app called “Shakti Chaupal” to mobilize female voters.
In the three months leading up to May , an estimated 5000 meetings were conducted, and 5877 party workers helped Sapiens team in mobilization.
The BJP suffered huge losses in their Hindi -speaking heartland states such as Uttar Pradesh and Rajasthan .
VR Score
91
Informative language
94
Neutral language
12
Article tone
formal
Language
English
Language complexity
55
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
11
Source diversity
10
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