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CNBC

McDonald's is falling short, needs to win over low-income consumers, key exec tells operators in memo

CNBC
Summary
Nutrition label

75% Informative

McDonald's missed analysts' estimates on top and bottom lines.

Same-store sales declined in all segments, including its key U.S. market, falling 0.7% .

Executives are pushing for an extension of the current $ 5 value meal platform.

"Reversing the narrative and re-establishing our position as the leader on value and affordability is possible".

VR Score

83

Informative language

87

Neutral language

48

Article tone

informal

Language

English

Language complexity

55

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

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