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water use campaignThe Cool Down
•76% Informative
Procter & Gamble has been running a year-long experiment monitoring the homes of 10 American families.
The company set up sensors around 10 average American homes to see if small changes with P&G 's water-saving products could help the families reduce their water use without their even noticing.
The experiment was inspired by a real-life crisis in South Africa when water in Cape Town , South Africa , was rationed to 50 liters per person per day.
Switching to cold water laundry washing could save you $150 - $250 a year.
The experiment is featured in a new documentary about water scarcity voiced by Liam Neeson .
P&G is a founding member of the 50L Home Coalition alongside other big-named industry partners, including Ikea, Electrolux , and Kohler .
VR Score
71
Informative language
68
Neutral language
16
Article tone
informal
Language
English
Language complexity
47
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
19
Source diversity
7
Affiliate links
no affiliate links