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fashionGuardian
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68% Informative
Haul videos a social media staple in which someone usually shows off their recent purchases have been popping up online.
Now every Olympian is getting in on the act by posting videos of themselves unboxing their sponsored kit.
Sport is now one of the top five categories from an audience perspective on TikTok .
You’ve got the ability to build a really large audience. To have that influence and to have that way of speaking to so many people in itself is hugely valuable,” said Goldstaub .
From a brand point of view, it’s an amazing opportunity to reach a new, young audience directly on their terms’.
VR Score
52
Informative language
39
Neutral language
57
Article tone
semi-formal
Language
English
Language complexity
49
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
8
Source diversity
2
Affiliate links
no affiliate links