The rise of the AI beauty pageant and its complicated quest for the ‘perfect’ woman

The world’s first ever AI beauty pageant will be held at the end of June .

10 contestants have been selected from a pool of more than 1,500 entrants.

Each has a creator or team of creators, who use programmes like DALLE 3 , Midjourney or Stable Diffusion to generate images of the women from text prompts.

For others, the event is an opportunity to showcase and demystify the technology's extraordinary abilities.

Miss GB pageant organizers say AI avatars will be judged on more than just their beauty.

They will earn points for their creators’ use of AI tools as well as their social media influence.

Many of these avatars were originally created as marketing tools, to act in the same way as a human social media influencer might.

“Miss AI” is sponsored by Fanvue , a site that hosts both AI and human content creators.

Understanding the data that is being used to train AI avatars used for sex work is crucial, McInerney said.

“So much of the available data out there is not only really sexist, it’s also very heterosexual, it might not leave spaces for other kinds of sexual orientations, identities, experiences, experiences.