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valuable luxury companyCNBC
•70% Informative
Ferrari 's stock now trades at 50 times earnings, compared with 48 for Hermès and 23 for LVMH.
The company is valued at more than $75 billion — roughly 1 times the market cap of Ford or General Motors .
CEO Benedetto Vigna : "We always want to push the quality of revenues more than making more".
CEO says a true luxury product is defined by one chief characteristic: emotion.
Base price for each model is set about a month before its launch in an unusual process.
Vigna said Ferrari will never produce vehicles that people simply need for transportation.
The cheapest Ferrari in 2012 was the California , with a manufacturer's suggested retail price of $ 195,000 .
Ferrari has a one -off grant of shares worth up to about 2,065 euros ($ 2,229 ) While common in the U.S. , employee stock programs are rare in Europe .
Vigna : "The people are the center of the company. Only a few companies are made of people".
VR Score
75
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