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Siren Craft System processesCNBC
•Business
Business & Economics
75% Informative
Starbucks cafes across the country are starting to change how they make drink orders.
The coffee giant is working to reduce bottlenecks and long wait times that have dogged the chain.
The overhaul comes as the coffee giant prepares for an anticipated swell of orders through its mobile app.
In April , Starbucks reported a disappointing second quarter as U.S. same-store sales fell 3% and traffic dropped 7% .
Starbucks says it has made significant progress over the past two years on staffing and scheduling.
Baristas will have more control over the company's Digital Production Manager, an iPad system that controls the sequencing of orders in various channels from cafes, mobile orders and the drive-thru.
Mobile order and pay will also be available on third -party platforms to reach more customers.
Additional store changes will involve a slower rollout of new equipment under the same Siren moniker.
VR Score
83
Informative language
87
Neutral language
64
Article tone
informal
Language
English
Language complexity
48
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links
