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ShopifyCNBC
•73% Informative
Target has struck a deal with Shopify to discover hot items for its third -party marketplace.
Third -party marketplaces tend to be lucrative businesses as retailers get a cut of sellers' profits.
Target 's digital sales grew 1.4% in the first quarter , the first such increase in more than a year .
Walmart, in particular, has ramped up its marketplace efforts as it tries to close the wide gap with Amazon and its dominant e-commerce platform. It has been recruiting sellers and offering new services, like the ability to ship bulky items like patio furniture or canoes. Sellers in Walmart 's U.S. marketplace grew 36% in the first quarter and it now has more than 420 million unique items, CEO Doug McMillon said on the company's earnings call in mid-May . Other marketplaces, such as TikTok Shop and Temu , are growing rapidly, too..
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