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Celtics contentBoston Globe
•79% Informative
Celtics digital media team is behind Celtics memes, videos, and game graphics that have garnered millions of views online.
One sportswriter believes they deserve an Emmy.
Celtics doubled down on making the media team “the gold standard across the NBA ” roughly two years ago , adding a few staffers to its 16 -person ranks.
A good graphic can catch the eye of even the most loyal Los Angeles Laker fanatic.
The Celtics became the first team to exclusively release content on X with the launch of #AllInCeltics, a docuseries of the playoffs.
The team can rely on their growing social presence as another money-maker.
VR Score
76
Informative language
71
Neutral language
70
Article tone
informal
Language
English
Language complexity
38
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
24
Source diversity
4
Affiliate links
no affiliate links