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global food companiesReuters
•72% Informative
Nestle 's new food brand for people taking weight-loss drugs like Wegovy and Ozempic will not name the blockbuster medications.
Nestle will instead market its Vital Pursuit line of $ 5 -and-under frozen meals on social media.
The medications threaten to dent profits of snack-makers and fast food chains as people taking them cut back on the amount of food they consume.
Conagra is not currently developing new brands for people using the medications but executives have said it sees opportunity to sell more frozen meals to them. Kelli Frias , a marketing professor at American University , said consumers do not yet have clear ideas of what to eat while on the medications. Food companies are “trying to create new associations,” she said. "We don't have those associations in our mind until we're taught them." (Reporting by Jessica DiNapoli in New York ; Editing by Bill Berkrot ).
VR Score
72
Informative language
72
Neutral language
70
Article tone
semi-formal
Language
English
Language complexity
52
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
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