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ad firm AnonymThe Register
•82% Informative
Mozilla buys ad metrics firm Anonym , touting it as a way to help the online advertising industry support user privacy while delivering effective adverts.
Mozilla CEO Laura Chambers cites industry shift toward more privacy-preserving ads as a rationale.
Mozilla 's Firefox browser has long been a refuge from the not-so private Google Chrome ecosystem among those who block ads for the sake of security.
Anonym allows advertisers to join their first party data to publisher data for the purpose of measurement, targeting and optimization.
Mozilla rep: " Anonym ’s approach helps to democratize privacy-centric advertising by offering an approach that levels the playing field and prevents a winner-take-all internet.
VR Score
76
Informative language
71
Neutral language
67
Article tone
informal
Language
English
Language complexity
70
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
16
Source diversity
13
Affiliate links
no affiliate links