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ventromedial prefrontal cortexPsyPost
•78% Informative
University of Oxford researchers have found that a brain region known as the ventromedial prefrontal cortex (vmPFC) plays a pivotal role in our tendency to remain committed to our goals.
The study found that participants tended to overcommit to their goals, even when an optimal model suggested switching, participants persisted more than necessary.
The study was conducted by Eleanor Holton , Jan Grohn , Harry Ward , Sanjay G. Manohar and Sanjay Manohara .
It will be equally important to establish any clinical relevance for psychiatric conditions such as ADHD, where people are often more likely to give up’ on a current goal.
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