This is a Spain news story, published by El Pais (Spain), that relates primarily to Zara news.
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olfactory identitiesEl Pais (Spain)
•68% Informative
Laura López-Mascaraque is a research scientist at the Spanish National Research Council ( CSIC ) She is co-author of the book El olfato ( The Sense of Smell ), which she co-wrote with José Ramón Alonso .
She says we have exactly 396 genes that regulate the processing of odors in the brain.
Dr. David Perry : Smelling a specific scent is going to evoke a memory.
He says smell takes you to memories, without you having to look for them.
Perry: Pheromones are substances that aren’t processed in the olfactory epithelium, but rather in the vomeronasal.
Each of us has a unique smell, Perry says.
Half of the houses in Spain smell like Zara : Zara started with a scent that was like clean clothes, and then, they started selling it.
Each brand is looking for their own odotype: the smell evokes you, awakens memories or causes outright hunger.
In fast food restaurants, the smell of hamburgers is now prohibited, but before, what they did was blow the smell out from the kitchen.
VR Score
59
Informative language
52
Neutral language
45
Article tone
informal
Language
English
Language complexity
28
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
2
Source diversity
2
Affiliate links
no affiliate links