Apple Intelligence Won’t Work on Hundreds of Millions of iPhones—but Maybe It Could

Apple has announced its next era of artificial intelligence.

Your experience of using an iPhone, Mac , or iPad will be guided by, and suffused with, artificial intelligence. Apple calls it, of course, Apple Intelligence .

While not groundbreaking, thanks to the usual Apple gloss it may well be one of the most friendly, intuitive, and useful implementations of generative AI seen to date.

A hobbyist software historian has got some of Microsoft ’s Copilot+ features working on a cheap Samsung Galaxy Book2 Go notebook that shouldn’t, in theory, be able to run it.

Recall is the most contentious, and headline pick, of Microsoft 's new AI features.

It can access your past actions, browsing history, and emails to turn Windows ’ Universal search into an omniscient PA.

Apple Intelligence features will be available later this year on the public release of iOS 18 , expected to land in September alongside the iPhone 16.

The next question is whether the iPhone will get the full suite of features, or whether it will continue to be used as a Pro-series upsell in the next generation.