This is a Upworthy news story, published by Ohio State News, that relates primarily to Washington Post news.
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Online news consumersOhio State News
•88% Informative
Researchers evaluated 30,000 real-world field experiments from Washington Post and online news site Upworthy to see how readers reacted to headlines of varying complexity.
Study identified three hallmarks of simplicity in the winning headlines: They used common words; they avoided analytic writing, which tends to be more formal and complex; and they had fewer words per sentence and syllables per word.
Researchers asked journalists to choose which Washington Post headlines they thought won among the general public in A/B testing.
The journalists did no better than chance at correctly identifying what the public liked.
Getting the headline right is vital for attracting readers to stories at a place like the Washington Post .
“The best way to increase demand for good, credible journalism is to realize that simpler is better,” researcher says.
VR Score
93
Informative language
96
Neutral language
58
Article tone
semi-formal
Language
English
Language complexity
54
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
3
Source diversity
2
Affiliate links
no affiliate links