This is a Zoella news story, published by University of Essex , that relates primarily to University of Essex news.
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strong parasocial relationshipUniversity of Essex
•74% Informative
University of Essex research found people feel watching online stars like Zoella , KSI and PewDiePie can cheer them up more than weak-tie acquaintances like neighbours or co-workers.
The study suggests watching online celebrities offer positive reinforcement - despite them not being able to respond.
VR Score
68
Informative language
62
Neutral language
76
Article tone
informal
Language
English
Language complexity
64
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links