The Biden administration has made a big deal out of watermarks as a policy solution for deepfakes

The Biden administration has made a big deal out of watermarks as a policy solution for the problem of deepfakes.

The challenge becomes, then, to make a watermark that Photoshop cannot erase.

Watermarking may seem simple, but it has one significant weakness: A watermark pasted on top of an image or video can be easily removed.

Experts feel a content tag is not enough to prevent disinformation from reaching consumers, so why would watermarking work against deepfakes? The best thing you can say about watermarks, it seems, is that at least it’s anything at all.

Visible watermarks signal authenticity and may encourage people to be more skeptical of media without it.