How the Biden campaign’s Super Bowl strategy proved his skeptics wrong — again

Julian Zelizer : Many in the media were quick to denounce the Biden campaign's decision to not do a Super Bowl interview.

Zelizer says the campaign engaged in a meticulous, well thought-out social media strategy.

He says Biden 's campaign is finding newer, more innovative ways of reaching voters.

Biden spent a fraction of the time he would have spent for the Super Bowl and it worked just as well, he says.

Victor Shi is a senior at UCLA , co-hosts the iGen Politics Podcast , and serves as strategy director for Voters of Tomorrow.

With 10 months left to go, it’s time for the campaign to be more aggressive than ever before, he says.