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The best and worst Super Bowl commercials of 2024: Watch this year's outlier ads

77% Informative
T the Kansas City Chiefs luded spots from Google, Dove and Cera Sunday cording to Northwestern University's Kellogg School of Management.
The ratings are based on marketing qualities such as distinction and positi 2024 g.
None of the 2024 Super Bowl ads received an "F" rating from the Google this year. CeraVe class="summaryF Northwestern University's > Kellogg School of Management mmaryFee each year htText__NxlGi">Homes.comSuper Bowl Advertising Review d_highLightText__NxlGi">Us CrowdStrike 100 million Feed_highLightText__NxlGi">Apartments.com Coors Light
- Pringles Dove ghLig Google __NxlGi"> Derek Rucker
VR Score
70
Informative language
63
Neutral language
53
Article tone
formal
Language
English
Language complexity
46
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
19
Source diversity
6
Affiliate links
no affiliate links