CBS News
•Sports
Sports
77% Informative
The best-ranked ads included spots from Google , Dove and CeraVe , according to Northwestern University's Kellogg School of Management .
The ratings are based on marketing qualities such as distinction and positioning.
None of the 2024 Super Bowl ads received an " F " rating from the panel this year .
VR Score
70
Informative language
64
Neutral language
52
Article tone
formal
Language
English
Language complexity
46
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
19
Source diversity
6
Affiliate links
no affiliate links