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Sports
The best and worst Super Bowl commercials of 2024: Watch this year's outlier ads
Summary
Nutrition label
77% Informative
The best-ranked ads included spots from Google , Dove and CeraVe , according to Northwestern University's Kellogg School of Management .
The ratings are based on marketing qualities such as distinction and positioning.
None of the 2024 Super Bowl ads received an " F " rating from the panel this year .
VR Score
70
Informative language
64
Neutral language
52
Article tone
formal
Language
English
Language complexity
46
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
19
https://youtu.be/BjLzH8qj0gQhttps://www.youtube.com/@temuhttps://youtu.be/vAf5TjiUJgohttps://www.youtube.com/@madebygooglehttps://www.youtube.com/@ceravehttps://www.washingtonpost.com/style/of-interest/2024/02/11/super-bowl-commercials-2024-ads/https://youtu.be/EXVxMZYJLJwhttps://youtu.be/5Od0aOse1wchttps://www.youtube.com/@Homescom-uh3bdhttps://www.youtube.com/@volkswagen_usahttps://www.youtube.com/@squarespacehttps://www.paramountplus.com/shows/nfl-on-cbs/https://youtu.be/sOH23Pup6AQhttps://www.youtube.com/https://twitter.com/@aimeepicchihttps://youtu.be/wYPTZIFQoDQhttps://adage.com/videos/just-for-feet-kenyan-runner/978https://www.youtube.com/@Reeseshttps://youtu.be/xp5v3-3Hc-E
Source diversity
6
Affiliate links
no affiliate links